Paula's Choice 5% Niacinamide Body Serum 30ml

Paula's Choice 5% Niacinamide Body Serum is an innovative body care product, expertly designed to address common but often overlooked concerns such as uneven skin tone and rough skin texture all over the body. Unlike traditional body lotions, which primarily provide superficial hydration, this serum offers active ingredients known for their scientifically proven skin-restoring benefits in a lightweight, oil-free formula that absorbs quickly, making it ideal for daily use on all skin types.

Niacinamide, the star ingredient in this serum's 5% concentration, is a form of vitamin B3 that regulates skin tone by inhibiting melanin transfer, reducing pigmentation irregularities, and calming inflammation. This makes it highly effective at fading dark spots, post-inflammatory hyperpigmentation, and discoloration caused by shaving, waxing, or sun damage. Its anti-inflammatory properties also reduce redness and irritation, helping vulnerable skin recover more quickly from damage and environmental stressors.

Complementing niacinamide is 5% d-panthenol (vitamin B5), a powerful humectant and skin soother. D-panthenol helps attract and retain moisture to the skin, deeply hydrating dry, flaky areas prone to irritation. It also supports the repair of the skin's natural barrier function, reducing transepidermal water loss and protecting it from external aggressors that can aggravate dryness and sensitivity.

Additional natural extracts, such as prickly pear flower extract, provide antioxidants and minerals that strengthen the skin's microbiome and protect it from oxidative stress. Together, these ingredients work synergistically not only to fade discoloration but also to rebuild and maintain healthy skin, leaving the skin with a smooth, resilient, and visibly radiant finish.

The serum's fluid, lightweight texture is ideal for applying under your usual moisturizer or on its own for a softer, velvety feel. Its gentle vanilla scent is subtle and pleasant, providing a refreshing skincare experience without overpowering fragrances. Its quick absorption ensures no sticky or heavy residue, so you'll feel comfortable and nourished all day long.

This formula is suitable for sensitive skin and can be used on delicate areas of the body such as arms, legs, chest, back, and elbows. It is especially beneficial for those who experience discoloration and texture issues after waxing or for those looking to prevent the formation of dry, rough patches. Consistent use promotes a more even, radiant, and youthful complexion.

To integrate it into your skincare routine, apply it after cleansing and exfoliating your body on areas with uneven tone or dryness. If desired, follow with a moisturizer for extra hydration, and always complete your morning routine with an SPF 30+ sunscreen to protect against future discoloration caused by UV exposure. Regular use can dramatically improve skin health, reduce visible signs of damage, and restore confidence in your natural beauty.

Key Ingredients:

• Niacinamide (5%): Brightens skin tone, reduces dark spots and discoloration, calms inflammation, and strengthens the skin barrier. D-Panthenol (5%): Deeply hydrates, soothes redness, repairs the skin barrier, and reduces dryness and irritation.
• Prickly Pear Flower Extract (Opuntia ficus-indica): Provides antioxidant and mineral benefits, supports the skin microbiome and barrier function.
• Butyrospermum parkii (shea butter), Mangifera indica (mango) seed butter, Simmondsia chinensis (jojoba) seed oil: Nourishing emollients that improve softness and smoothness.
• Additional moisturizing and conditioning agents for balanced hydration and improved skin texture.

Directions for use:

1. Cleanse and exfoliate your body to remove dead skin cells and dirt.
2. Apply a thin layer of serum to affected areas, such as arms, legs, elbows, back, or chest.
3. Gently massage until fully absorbed.
4. Follow on with your favorite moisturizer if needed for extra hydration.
5. In the morning, always finish with a broad-spectrum sunscreen (SPF 30 or higher) to prevent pigmentation.
6. Use daily for best results and visible improvements in texture and tone.